BA (Honours) in Graphic Design – International
BA (HONS) in GRAPHIC DESIGN
R/214/6/0177 (MQA/FA6545) 09/25
OVERVIEW
This programme develops students’ distinctive personal visual styles through exciting and challenging practical and theoretical projects. Students will be equipped with essential professional, creative, intellectual, and technical skills.
Students will conduct research and analysis of information, to form independent judgements through reflection, evaluation and presentation. They will also be exposed to professional design practices and guided to contextualise design within global, social and cultural frameworks. Students also engage with industry partners for collaborative projects, attend talks and participate in both local and overseas competitions.
Students will undergo internships with various advertising, social media marketing, packaging, publication and exhibition companies.
The Programme objectives are to:
- Equip students with the essential professional, creative, intellectual and technical skills
- Strenghten students' skills in research and analysis of information, formation of sound and independent judgements through reflection, evaluation and presentation of well-reasoned arguments
- Equip students with distinctive personal visual skills and personal vision; encouraged through exciting and challenging practical and theoretical projects
- Prepare students to make their mark in the graphic design industry with full awareness of the roles and responsibilities of professional design practices
- Engage students in life-long learning
Intake
Feb 2022, Jun 2022, Sept 2022
Duration
3 Years
Year 1
- Design Principles and Practices
- Digital Imaging
- Fundamental of Typography
- Communication Writing Skills
- Conceptual Drawing
- Consumer Behaviour
- Packaging Design
- Web Design
- Illustration
- Communication Presentation Skills
- Creative Thinking
- Creative Entrepreneurship
Year 2
- Advertising and Branding
- Digital Publication
- Interactive and Information Design
- Mobile Apps Design
- Visual Culture
- Visual Merchandising
- Principles of Economics
- Illustration and Image Making
- Exploring Animation
- Motion Graphic
- Professional Practice
Year 3
- Design Seminar
- Final Major Project 1
- Integrated Print Design
- Self-Initiated Research
- Dissertation
- Final Major Project 2
- Integrated New Media Design
- Portfolio
- Industrial Training
GCE A-LEVEL – Minimum 2Cs and a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.
FOUNDATION/MATRICULATION – Pass with minimum CGPA 2.0 or its equivalent
DIPLOMA – Pass with minimum CGPA 2.0 or its equivalent with a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.
Other equivalent qualifications which are recognized by the Malaysian Qualifications Agency
AND
Pass Portfolio interview
Entry into our full-time/part-time Master of Design Management (MDM) or Master of Business Administration (MBA) programme with special Alumni tuition fees.
• Design Consultancy
• Advertising
• Publishing & Print
• New Media & Motion Graphics
• Social Media Management
• Post-Production
• Visual Merchandising
• Branding and Identity
• Illustration
• Packaging Design
RM72,960