{"id":32166,"date":"2022-01-05T01:03:03","date_gmt":"2022-01-04T17:03:03","guid":{"rendered":"https:\/\/firstcity.edu.my\/develop-your-business-savvy-mindset\/"},"modified":"2026-02-11T16:33:18","modified_gmt":"2026-02-11T08:33:18","slug":"develop-your-business-savvy-mindset","status":"publish","type":"post","link":"https:\/\/firstcity.edu.my\/cn\/develop-your-business-savvy-mindset\/","title":{"rendered":"DEVELOP YOUR BUSINESS-SAVVY MINDSET"},"content":{"rendered":"
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DEVELOP YOUR BUSINESS-SAVVY MINDSET<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Many Multinational Companies (MNCs) are attracted to set up businesses in Malaysia due to the ease of doing business. In fact, the World Bank Group placed Malaysia in 12th place out of the top 25 global performers in conducting business.<\/p>\n

On the other hand, the Government also endeavours to bolster the contribution of local Small Medium Enterprises (SMEs) through the National Entrepreneurship Policy 2030.<\/p>\n

With over 30 years of experience, First City University College\u2019s Faculty of Business, Hospitality & Communication (FBHC) has a track record for preparing students to overcome challenges in this dynamic, ever changing business world.<\/p>\n

Besides offering industry-relevant programmes, the Faculty is equipped with a team of dedicated and experienced lecturers who possess insights into the latest business trends.<\/p>\n

Students holding a Foundation, UEC or an A-Level qualification are enrolled into Year 1 of FBHC\u2019s Bachelor Degree programmes whereas students holding a relevant Diploma can progress to Year 2.<\/p>\n

The BA (Hons) Marketing programme equips students with the relevant marketing knowledge and skills to thrive in today\u2019s global business environment. They are exposed to crucial topics such as market research and analytics, digital marketing, marketing planning and customer relationship management.<\/p>\n

Moreover, they get to enhance their communication, teamwork, entrepreneurial, social and marketing analytical skills, which are crucial in the business workplace. They are also given valuable opportunities to apply these skills during their internship, which further allows them to pursue careers in Marketing, Sales & Services, Customer Relationship, Retail, Advertising, Media Relations or even Public Relations.<\/p>\n

Students of this programme may apply for membership with the Chartered Institute of Marketing (CIM) at a discounted rate. They are encouraged to use the online learning resources provided by CIM to better understand the business environment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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The BA (Hons) Business Management programme aims to equip students with knowledge and skills to manage the day-to-day activities of a business. For this purpose, students are taught a variety of topics such as globalisation and sustainability issues, workforce diversity management, supply chain management, human resource management, risk management and enterprise management.<\/p>\n

Moreover, students learn how to provide innovative, creative, and ethical business solutions and strategies within the global business environment. They will be able to refine these skills during their internship and apply them in careers such as Business Consultancy, Retail, Service, Human Resource, Operations, Logistics & Supply Chain as well as Customer Relations.<\/p>\n

Students of this programme may also become members of the Chartered Institute of Marketing (CIM) at a discounted fee, where they are encouraged to make use of the online learning resources provided on the website.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Students may use make use of the Library\u2019s resources for their assignments or revision.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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