{"id":32184,"date":"2021-06-22T09:40:03","date_gmt":"2021-06-22T01:40:03","guid":{"rendered":"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/"},"modified":"2023-03-06T23:15:33","modified_gmt":"2023-03-06T15:15:33","slug":"thrive-in-a-digitalised-marketing-media-industry","status":"publish","type":"post","link":"https:\/\/firstcity.edu.my\/cn\/thrive-in-a-digitalised-marketing-media-industry\/","title":{"rendered":"THRIVE IN A DIGITALISED MARKETING &#038; MEDIA INDUSTRY"},"content":{"rendered":"<p><span style=\"font-size: 20px; font-family: georgia, palatino, serif;\">With the Industrial Revolution (I.R) 4.0&#8217;s strong influence on Malaysia&#8217;s economy, it is only natural that the media and marketing industry is experiencing digitalisation on a wide scale.<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: georgia, palatino, serif;\">Online shopping platforms have now become a popular method for businesses to promote and sell their products. While online shopping platforms functions the same way brick and mortar stores do, there are elements of entertainment and gamification used to incentivise continuous usage of their services.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: georgia, palatino, serif;\">To equip job seekers for the challenges of a digitalized workplace, First City University College offers the Diploma in Mass Communication programme. This programme provides students with knowledge and relevant skills to undertake a broad range of mass media and communication roles anywhere in the world.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6887 aligncenter lazyload\" data-src=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/auditorium.jpg\" alt=\"\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6887 aligncenter\" src=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/auditorium.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/noscript><em>Diploma in Mass Communications students have access to a large auditorium for classes. (Picture taken before MCO.)<\/em><\/p>\n<p><span style=\"font-size: 20px; font-family: georgia, palatino, serif;\">Students will be exposed to the knowledge and practices of communication, multimedia, photography, journalism, advertising, marketing and broadcasting. Moreover, the modules for this programme will serve as a suitable foundation for students who intend to pursue a bachelor&#8217;s degree in mass communication.<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: georgia, palatino, serif;\">Besides the theoretical aspect of studies, students will develop teamwork, leadership, communication, along with entrepreneurial skills through the various projects and assignments given throughout the duration of their programme.<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: georgia, palatino, serif;\">To further enhance students\u2019 innovative and creative capabilities, they will be required to undergo an internship with a media and communication company, arranged by First City UC.<\/span><\/p>\n<p style=\"text-align: left;\"><em><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8611 aligncenter lazyload\" data-src=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-300x200.jpg 300w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-1024x683.jpg 1024w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-768x512.jpg 768w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-391x260.jpg 391w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-1536x1024.jpg 1536w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-2048x1365.jpg 2048w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-scaled.jpg 2000w\" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8611 aligncenter\" src=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-300x200.jpg 300w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-1024x683.jpg 1024w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-768x512.jpg 768w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-391x260.jpg 391w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-1536x1024.jpg 1536w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-2048x1365.jpg 2048w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC0948-scaled.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/noscript>First City UC\u2019s urban eco-friendly campus surrounding makes it the ideal location for students to pursue their tertiary education.<\/em><\/p>\n<p><span style=\"font-size: 20px; font-family: georgia, palatino, serif;\">First City UC\u2019s eco-friendly campus is equipped with state-of-the art learning and recreational facilities such the Library, IT Centre, Centre for Postgraduate Studies, Engineering Labs, Studios, Workshops, Outdoor Football Field and various Indoor Sports Facilities, along with On-campus Accommodation with attached bathrooms. Students may access an online 360-degree virtual tour of these facilities, via <a href=\"http:\/\/virtualx.my\/360projects\/firstcity-edu\/\">http:\/\/virtualx.my\/360projects\/firstcity-edu\/<\/a><\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: georgia, palatino, serif;\">Moreover, Diploma in Mass Communication graduates are more than encouraged to proceed with their Bachelor studies as they will be eligible for a 15% Alumni Incentive!<\/span><\/p>\n<p style=\"text-align: left;\"><em><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8629 aligncenter lazyload\" data-src=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-300x200.jpg 300w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-1024x683.jpg 1024w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-768x512.jpg 768w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-391x260.jpg 391w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-1536x1024.jpg 1536w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-2048x1365.jpg 2048w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-scaled.jpg 2000w\" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8629 aligncenter\" src=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-300x200.jpg 300w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-1024x683.jpg 1024w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-768x512.jpg 768w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-391x260.jpg 391w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-1536x1024.jpg 1536w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-2048x1365.jpg 2048w, https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/0321CM_FCUC1630-scaled.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/noscript>Students use the Student Lounge for recreational activities. (Picture taken before MCO).<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>With the Industrial Revolution (I.R) 4.0&#8217;s strong influence on Malaysia&#8217;s economy, it is only natural that the media and marketing industry is experiencing digitalisation on a wide scale. Online shopping [&hellip;]<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-32184","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THRIVE IN A DIGITALISED MARKETING &#038; MEDIA INDUSTRY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firstcity.edu.my\/cn\/thrive-in-a-digitalised-marketing-media-industry\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THRIVE IN A DIGITALISED MARKETING &#038; MEDIA INDUSTRY\" \/>\n<meta property=\"og:description\" content=\"With the Industrial Revolution (I.R) 4.0&#8217;s strong influence on Malaysia&#8217;s economy, it is only natural that the media and marketing industry is experiencing digitalisation on a wide scale. Online shopping [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firstcity.edu.my\/cn\/thrive-in-a-digitalised-marketing-media-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"First City University College Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-22T01:40:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-06T15:15:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/auditorium.jpg\" \/>\n<meta name=\"author\" content=\"cheow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/\",\"url\":\"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/\",\"name\":\"THRIVE IN A DIGITALISED MARKETING &#038; MEDIA INDUSTRY - First City University College Malaysia\",\"isPartOf\":{\"@id\":\"https:\/\/firstcity.edu.my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/auditorium.jpg\",\"datePublished\":\"2021-06-22T01:40:03+00:00\",\"dateModified\":\"2023-03-06T15:15:33+00:00\",\"author\":{\"@id\":\"https:\/\/firstcity.edu.my\/#\/schema\/person\/56b8891991a1dce46b09ccfc36fb4baf\"},\"breadcrumb\":{\"@id\":\"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/#primaryimage\",\"url\":\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/auditorium.jpg\",\"contentUrl\":\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/auditorium.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/firstcity.edu.my\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THRIVE IN A DIGITALISED MARKETING &#038; MEDIA INDUSTRY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/firstcity.edu.my\/#website\",\"url\":\"https:\/\/firstcity.edu.my\/\",\"name\":\"First City University College Malaysia\",\"description\":\"Quality Education Global Graduates. Top Malaysian Private University College that offers World-Class and Industry- Relevant Study Programmes. Browse through to find the ideal programmes for you!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/firstcity.edu.my\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/firstcity.edu.my\/#\/schema\/person\/56b8891991a1dce46b09ccfc36fb4baf\",\"name\":\"cheow\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/firstcity.edu.my\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a5b2ebab43e84faec3d3bf860f127977?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a5b2ebab43e84faec3d3bf860f127977?s=96&d=mm&r=g\",\"caption\":\"cheow\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THRIVE IN A DIGITALISED MARKETING &#038; MEDIA INDUSTRY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firstcity.edu.my\/cn\/thrive-in-a-digitalised-marketing-media-industry\/","og_locale":"zh_CN","og_type":"article","og_title":"THRIVE IN A DIGITALISED MARKETING &#038; MEDIA INDUSTRY","og_description":"With the Industrial Revolution (I.R) 4.0&#8217;s strong influence on Malaysia&#8217;s economy, it is only natural that the media and marketing industry is experiencing digitalisation on a wide scale. Online shopping [&hellip;]","og_url":"https:\/\/firstcity.edu.my\/cn\/thrive-in-a-digitalised-marketing-media-industry\/","og_site_name":"First City University College Malaysia","article_published_time":"2021-06-22T01:40:03+00:00","article_modified_time":"2023-03-06T15:15:33+00:00","og_image":[{"url":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/auditorium.jpg"}],"author":"cheow","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/","url":"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/","name":"THRIVE IN A DIGITALISED MARKETING &#038; MEDIA INDUSTRY - First City University College Malaysia","isPartOf":{"@id":"https:\/\/firstcity.edu.my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/#primaryimage"},"image":{"@id":"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/auditorium.jpg","datePublished":"2021-06-22T01:40:03+00:00","dateModified":"2023-03-06T15:15:33+00:00","author":{"@id":"https:\/\/firstcity.edu.my\/#\/schema\/person\/56b8891991a1dce46b09ccfc36fb4baf"},"breadcrumb":{"@id":"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/#primaryimage","url":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/auditorium.jpg","contentUrl":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2021\/06\/auditorium.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/firstcity.edu.my\/thrive-in-a-digitalised-marketing-media-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firstcity.edu.my\/"},{"@type":"ListItem","position":2,"name":"THRIVE IN A DIGITALISED MARKETING &#038; MEDIA INDUSTRY"}]},{"@type":"WebSite","@id":"https:\/\/firstcity.edu.my\/#website","url":"https:\/\/firstcity.edu.my\/","name":"First City University College Malaysia","description":"Quality Education Global Graduates. Top Malaysian Private University College that offers World-Class and Industry- Relevant Study Programmes. Browse through to find the ideal programmes for you!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firstcity.edu.my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/firstcity.edu.my\/#\/schema\/person\/56b8891991a1dce46b09ccfc36fb4baf","name":"cheow","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/firstcity.edu.my\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a5b2ebab43e84faec3d3bf860f127977?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a5b2ebab43e84faec3d3bf860f127977?s=96&d=mm&r=g","caption":"cheow"}}]}},"_links":{"self":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts\/32184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/comments?post=32184"}],"version-history":[{"count":1,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts\/32184\/revisions"}],"predecessor-version":[{"id":32376,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts\/32184\/revisions\/32376"}],"wp:attachment":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/media?parent=32184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/categories?post=32184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/tags?post=32184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}