{"id":32290,"date":"2021-06-22T06:13:18","date_gmt":"2021-06-21T22:13:18","guid":{"rendered":"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/"},"modified":"2026-02-11T16:28:28","modified_gmt":"2026-02-11T08:28:28","slug":"first-city-uc-rolls-out-more-homegrown-programmes","status":"publish","type":"post","link":"https:\/\/firstcity.edu.my\/cn\/first-city-uc-rolls-out-more-homegrown-programmes\/","title":{"rendered":"FIRST CITY UC ROLLS OUT MORE HOMEGROWN PROGRAMMES"},"content":{"rendered":"

In May 2017, First City UC is commencing two brand new homegrown degrees: BA (Hons) Mass Communication and Bachelor of Software Engineering (Hons) to meet the demands of the fast-changing industry which is constantly innovating itself to keep up with the digital world and current market trend. The launch of new programmes reinforces First City UC’s commitment to provide the best quality education to ensure its graduates are employable immediately upon graduation.<\/p>\n

 <\/p>\n

Shaping up effective communicators<\/strong><\/p>\n

First City UC\u2019s homegrown bachelor\u2019s degree in Mass Communication has been devised to prepare students with the relevant skills and in-depth know-how required to keep up with the ever-changing demands of the very competitive media and communications industry. The module was designed in such a way that students would be armed with knowledge covering over a wide scope of media fundamentals including public relations and communication, media planning and management as well as practical skills necessary to become effective communicators. In addition to the academic syllabus, there will also be exposure to field trips, research and consultancy projects that are organised to extend the students\u2019 learning experience beyond the confines of the classroom. Apart from the specific subject areas within the programmes, there is the inculcation of soft skills development which will prepare the graduates in meeting industry demands in having both the appropriate qualifications, as well as the requisite skills including time management, problem solving, teamwork and collaboration. This is in line with the university college\u2019s goal of producing excellent and well-rounded graduates.<\/p>\n

\"\"

Students\u2019 coursework involves exciting hands-on projects to benefit from experiential learning.<\/em><\/p>\n

 <\/p>\n

Producing homegrown Software Engineers for the digital world<\/strong><\/p>\n

Similarly, First City UC\u2019s Faculty of Engineering and Computing is committed in equipping students with skills and techniques in programming, application development, information analysis and many other applications of IT in various industries that are relevant to the demands of employers around the world. The bachelor\u2019s degree in Software Engineering is specially-designed to provide students with a strong foundation in these areas using a combination of classroom and laboratory learning environment and the application of techniques and software development tools. As part of the academic collaboration with IBM Malaysia, First City UC has adopted IBM curriculum in the programme, where students have the opportunity to work on Large Scale Computing, Cloud Computing and Mobile Platform Programming and apply the techniques they learnt to develop a broad range of software relevant to the ICT industry. Since the establishment of the MoU in 2008, First City UC has produced high calibre graduates equipped with professional IBM certification, which provides them with the cutting edge when they look for jobs in the current challenging market.<\/p>\n

\"\"

The use of advanced tools and software means students can experiment and develop their practical skills<\/em><\/p>\n

 <\/p>\n

LAST CALL FOR REGISTRATION<\/strong><\/p>\n

Registration is still open for these new programmes for\u00a0MAY INTAKE<\/strong>. Students will be able to enjoy the Early Bird Discount off the first semester\u2019s tuition fees if they register\u00a0NOW<\/strong>. Grab this offer by calling our Marketing department at 03 7727 3200. Our counsellors will attend to any enquiries regarding the various programmes, scholarships and incentives offered every day.<\/p>\n

For details, please contact Marketing Department, First City University College at 03 7727 3200, via email (<\/strong>enquiry@firstcity.edu.my<\/strong><\/a>) or by visiting our website at\u00a0<\/strong>www.firstcity.edu.my<\/strong><\/a>. You can also follow our latest updates on our Facebook (@firstcityuc) and Instagram (@firstcity.uc).\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

In May 2017, First City UC is commencing two brand new homegrown degrees: BA (Hons) Mass Communication and Bachelor of Software Engineering (Hons) to meet the demands of the fast-changing […]<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Homegrown Mass Comm & Software Engineering Degrees | First City UC","_yoast_wpseo_metadesc":"Launch your career with First City UC's new homegrown programmes. Get our Mass Communication or Software Engineering degree for high employability. Learn more & apply now!","footnotes":""},"categories":[1],"tags":[],"class_list":["post-32290","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nHomegrown Mass Comm & Software Engineering Degrees | First City UC<\/title>\n<meta name=\"description\" content=\"Launch your career with First City UC's new homegrown programmes. Get our Mass Communication or Software Engineering degree for high employability. Learn more & apply now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firstcity.edu.my\/cn\/first-city-uc-rolls-out-more-homegrown-programmes\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homegrown Mass Comm & Software Engineering Degrees | First City UC\" \/>\n<meta property=\"og:description\" content=\"Launch your career with First City UC's new homegrown programmes. Get our Mass Communication or Software Engineering degree for high employability. Learn more & apply now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firstcity.edu.my\/cn\/first-city-uc-rolls-out-more-homegrown-programmes\/\" \/>\n<meta property=\"og:site_name\" content=\"First City University College Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-21T22:13:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T08:28:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firstcity.edu.my\/media\/uploads\/media\/mass_comm.jpg\" \/>\n<meta name=\"author\" content=\"cheow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/\",\"url\":\"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/\",\"name\":\"Homegrown Mass Comm & Software Engineering Degrees | First City UC\",\"isPartOf\":{\"@id\":\"https:\/\/firstcity.edu.my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/firstcity.edu.my\/media\/uploads\/media\/mass_comm.jpg\",\"datePublished\":\"2021-06-21T22:13:18+00:00\",\"dateModified\":\"2026-02-11T08:28:28+00:00\",\"author\":{\"@id\":\"https:\/\/firstcity.edu.my\/#\/schema\/person\/56b8891991a1dce46b09ccfc36fb4baf\"},\"description\":\"Launch your career with First City UC's new homegrown programmes. Get our Mass Communication or Software Engineering degree for high employability. Learn more & apply now!\",\"breadcrumb\":{\"@id\":\"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/#primaryimage\",\"url\":\"https:\/\/firstcity.edu.my\/media\/uploads\/media\/mass_comm.jpg\",\"contentUrl\":\"https:\/\/firstcity.edu.my\/media\/uploads\/media\/mass_comm.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/firstcity.edu.my\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FIRST CITY UC ROLLS OUT MORE HOMEGROWN PROGRAMMES\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/firstcity.edu.my\/#website\",\"url\":\"https:\/\/firstcity.edu.my\/\",\"name\":\"First City University College Malaysia\",\"description\":\"Quality Education Global Graduates. Top Malaysian Private University College that offers World-Class and Industry- Relevant Study Programmes. Browse through to find the ideal programmes for you!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/firstcity.edu.my\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/firstcity.edu.my\/#\/schema\/person\/56b8891991a1dce46b09ccfc36fb4baf\",\"name\":\"cheow\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/firstcity.edu.my\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a5b2ebab43e84faec3d3bf860f127977?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a5b2ebab43e84faec3d3bf860f127977?s=96&d=mm&r=g\",\"caption\":\"cheow\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Homegrown Mass Comm & Software Engineering Degrees | First City UC","description":"Launch your career with First City UC's new homegrown programmes. Get our Mass Communication or Software Engineering degree for high employability. Learn more & apply now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firstcity.edu.my\/cn\/first-city-uc-rolls-out-more-homegrown-programmes\/","og_locale":"zh_CN","og_type":"article","og_title":"Homegrown Mass Comm & Software Engineering Degrees | First City UC","og_description":"Launch your career with First City UC's new homegrown programmes. Get our Mass Communication or Software Engineering degree for high employability. Learn more & apply now!","og_url":"https:\/\/firstcity.edu.my\/cn\/first-city-uc-rolls-out-more-homegrown-programmes\/","og_site_name":"First City University College Malaysia","article_published_time":"2021-06-21T22:13:18+00:00","article_modified_time":"2026-02-11T08:28:28+00:00","og_image":[{"url":"https:\/\/firstcity.edu.my\/media\/uploads\/media\/mass_comm.jpg"}],"author":"cheow","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/","url":"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/","name":"Homegrown Mass Comm & Software Engineering Degrees | First City UC","isPartOf":{"@id":"https:\/\/firstcity.edu.my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/#primaryimage"},"image":{"@id":"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/#primaryimage"},"thumbnailUrl":"https:\/\/firstcity.edu.my\/media\/uploads\/media\/mass_comm.jpg","datePublished":"2021-06-21T22:13:18+00:00","dateModified":"2026-02-11T08:28:28+00:00","author":{"@id":"https:\/\/firstcity.edu.my\/#\/schema\/person\/56b8891991a1dce46b09ccfc36fb4baf"},"description":"Launch your career with First City UC's new homegrown programmes. Get our Mass Communication or Software Engineering degree for high employability. Learn more & apply now!","breadcrumb":{"@id":"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/#primaryimage","url":"https:\/\/firstcity.edu.my\/media\/uploads\/media\/mass_comm.jpg","contentUrl":"https:\/\/firstcity.edu.my\/media\/uploads\/media\/mass_comm.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/firstcity.edu.my\/first-city-uc-rolls-out-more-homegrown-programmes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firstcity.edu.my\/"},{"@type":"ListItem","position":2,"name":"FIRST CITY UC ROLLS OUT MORE HOMEGROWN PROGRAMMES"}]},{"@type":"WebSite","@id":"https:\/\/firstcity.edu.my\/#website","url":"https:\/\/firstcity.edu.my\/","name":"First City University College Malaysia","description":"Quality Education Global Graduates. Top Malaysian Private University College that offers World-Class and Industry- Relevant Study Programmes. Browse through to find the ideal programmes for you!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firstcity.edu.my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/firstcity.edu.my\/#\/schema\/person\/56b8891991a1dce46b09ccfc36fb4baf","name":"cheow","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/firstcity.edu.my\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a5b2ebab43e84faec3d3bf860f127977?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a5b2ebab43e84faec3d3bf860f127977?s=96&d=mm&r=g","caption":"cheow"}}]}},"_links":{"self":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts\/32290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/comments?post=32290"}],"version-history":[{"count":1,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts\/32290\/revisions"}],"predecessor-version":[{"id":32445,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts\/32290\/revisions\/32445"}],"wp:attachment":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/media?parent=32290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/categories?post=32290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/tags?post=32290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}