{"id":36588,"date":"2023-11-28T09:00:35","date_gmt":"2023-11-28T01:00:35","guid":{"rendered":"https:\/\/firstcity.edu.my\/?p=36588"},"modified":"2026-10-19T11:41:26","modified_gmt":"2026-10-19T03:41:26","slug":"visual-merchandising-showcase-at-the-house-of-fashion","status":"publish","type":"post","link":"https:\/\/firstcity.edu.my\/cn\/visual-merchandising-showcase-at-the-house-of-fashion\/","title":{"rendered":"VISUAL MERCHANDISING SHOWCASE AT THE HOUSE OF FASHION"},"content":{"rendered":"
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/section>\n
\n
\n
\n
\n
\n
\n

It was during this time of the year when the Faculty of Design & Built Environment (FDBE) students were deeply immersed in their Visual Merchandising projects, a core module within their bachelor\u2019s degree programmes.<\/p>\n

Collaborating closely with the House of Fashion at Quill City Mall in Kuala Lumpur this year, 32 students from Graphic Design, Interior Architecture and Design, Fashion Marketing and Furniture and Product Design engaged in an exciting visual merchandising initiative on 28 November 2023 at the fashion house.<\/p>\n

Their culminating Visual Merchandising project served as a comprehensive showcase of their profound grasp of the essential principles and practices in effective retail merchandising. This undertaking emphasized the fusion of creativity with strategic planning, aiming to captivate customers and drive both sales and brand loyalty.<\/p>\n

The students utilized an array of visual communication tools such as signage, displays, and graphics to eloquently convey the brand’s message and seamlessly guide customers within the store. Their meticulous attention to detail was evident in aspects like typography, colour contrasts, and the overall visual hierarchy, showcasing their dedication and skill.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

It was during this time of the year when the Faculty of Design & Built Environment (FDBE) students were deeply immersed in their Visual Merchandising projects, a core module within […]<\/p>","protected":false},"author":11,"featured_media":36590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Visual Merchandising Showcase & Retail | First City UC","_yoast_wpseo_metadesc":"Explore the Visual Merchandising Showcase at the House of Fashion. See how creative First City UC visual merchandising students redefine retail merchandising.","footnotes":""},"categories":[1],"tags":[],"class_list":["post-36588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nVisual Merchandising Showcase & Retail | First City UC<\/title>\n<meta name=\"description\" content=\"Explore the Visual Merchandising Showcase at the House of Fashion. See how creative First City UC visual merchandising students redefine retail merchandising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firstcity.edu.my\/cn\/visual-merchandising-showcase-at-the-house-of-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual Merchandising Showcase & Retail | First City UC\" \/>\n<meta property=\"og:description\" content=\"Explore the Visual Merchandising Showcase at the House of Fashion. See how creative First City UC visual merchandising students redefine retail merchandising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firstcity.edu.my\/cn\/visual-merchandising-showcase-at-the-house-of-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"First City University College Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-28T01:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T03:41:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2023\/11\/visual-merchandising-showcase-at-the-house-of-fashion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samuel Yong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/\",\"url\":\"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/\",\"name\":\"Visual Merchandising Showcase & Retail | First City UC\",\"isPartOf\":{\"@id\":\"https:\/\/firstcity.edu.my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2023\/11\/visual-merchandising-showcase-at-the-house-of-fashion.jpg\",\"datePublished\":\"2023-11-28T01:00:35+00:00\",\"dateModified\":\"2026-10-19T03:41:26+00:00\",\"author\":{\"@id\":\"https:\/\/firstcity.edu.my\/#\/schema\/person\/2d30e077c7b2d96608d1e2fb2811c490\"},\"description\":\"Explore the Visual Merchandising Showcase at the House of Fashion. See how creative First City UC visual merchandising students redefine retail merchandising.\",\"breadcrumb\":{\"@id\":\"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/#primaryimage\",\"url\":\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2023\/11\/visual-merchandising-showcase-at-the-house-of-fashion.jpg\",\"contentUrl\":\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2023\/11\/visual-merchandising-showcase-at-the-house-of-fashion.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/firstcity.edu.my\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VISUAL MERCHANDISING SHOWCASE AT THE HOUSE OF FASHION\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/firstcity.edu.my\/#website\",\"url\":\"https:\/\/firstcity.edu.my\/\",\"name\":\"First City University College Malaysia\",\"description\":\"Quality Education Global Graduates. Top Malaysian Private University College that offers World-Class and Industry- Relevant Study Programmes. Browse through to find the ideal programmes for you!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/firstcity.edu.my\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/firstcity.edu.my\/#\/schema\/person\/2d30e077c7b2d96608d1e2fb2811c490\",\"name\":\"Samuel Yong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/firstcity.edu.my\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb08f2af82e4c48ac0590aa0f57e5a9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb08f2af82e4c48ac0590aa0f57e5a9d?s=96&d=mm&r=g\",\"caption\":\"Samuel Yong\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visual Merchandising Showcase & Retail | First City UC","description":"Explore the Visual Merchandising Showcase at the House of Fashion. See how creative First City UC visual merchandising students redefine retail merchandising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firstcity.edu.my\/cn\/visual-merchandising-showcase-at-the-house-of-fashion\/","og_locale":"zh_CN","og_type":"article","og_title":"Visual Merchandising Showcase & Retail | First City UC","og_description":"Explore the Visual Merchandising Showcase at the House of Fashion. See how creative First City UC visual merchandising students redefine retail merchandising.","og_url":"https:\/\/firstcity.edu.my\/cn\/visual-merchandising-showcase-at-the-house-of-fashion\/","og_site_name":"First City University College Malaysia","article_published_time":"2023-11-28T01:00:35+00:00","article_modified_time":"2026-10-19T03:41:26+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2023\/11\/visual-merchandising-showcase-at-the-house-of-fashion.jpg","type":"image\/jpeg"}],"author":"Samuel Yong","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/","url":"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/","name":"Visual Merchandising Showcase & Retail | First City UC","isPartOf":{"@id":"https:\/\/firstcity.edu.my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/#primaryimage"},"image":{"@id":"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/#primaryimage"},"thumbnailUrl":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2023\/11\/visual-merchandising-showcase-at-the-house-of-fashion.jpg","datePublished":"2023-11-28T01:00:35+00:00","dateModified":"2026-10-19T03:41:26+00:00","author":{"@id":"https:\/\/firstcity.edu.my\/#\/schema\/person\/2d30e077c7b2d96608d1e2fb2811c490"},"description":"Explore the Visual Merchandising Showcase at the House of Fashion. See how creative First City UC visual merchandising students redefine retail merchandising.","breadcrumb":{"@id":"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/#primaryimage","url":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2023\/11\/visual-merchandising-showcase-at-the-house-of-fashion.jpg","contentUrl":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2023\/11\/visual-merchandising-showcase-at-the-house-of-fashion.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/firstcity.edu.my\/visual-merchandising-showcase-at-the-house-of-fashion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firstcity.edu.my\/"},{"@type":"ListItem","position":2,"name":"VISUAL MERCHANDISING SHOWCASE AT THE HOUSE OF FASHION"}]},{"@type":"WebSite","@id":"https:\/\/firstcity.edu.my\/#website","url":"https:\/\/firstcity.edu.my\/","name":"First City University College Malaysia","description":"Quality Education Global Graduates. Top Malaysian Private University College that offers World-Class and Industry- Relevant Study Programmes. Browse through to find the ideal programmes for you!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firstcity.edu.my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/firstcity.edu.my\/#\/schema\/person\/2d30e077c7b2d96608d1e2fb2811c490","name":"Samuel Yong","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/firstcity.edu.my\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb08f2af82e4c48ac0590aa0f57e5a9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb08f2af82e4c48ac0590aa0f57e5a9d?s=96&d=mm&r=g","caption":"Samuel Yong"}}]}},"_links":{"self":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts\/36588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/comments?post=36588"}],"version-history":[{"count":2,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts\/36588\/revisions"}],"predecessor-version":[{"id":36591,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/posts\/36588\/revisions\/36591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/media\/36590"}],"wp:attachment":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/media?parent=36588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/categories?post=36588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/tags?post=36588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}