{"id":51767,"date":"2025-12-19T09:00:35","date_gmt":"2025-12-19T01:00:35","guid":{"rendered":"https:\/\/firstcity.edu.my\/?p=51767"},"modified":"2026-02-12T08:57:49","modified_gmt":"2026-02-12T00:57:49","slug":"experiential-learning-at-chocolate-museum-malaysia","status":"publish","type":"post","link":"https:\/\/firstcity.edu.my\/cn\/experiential-learning-at-chocolate-museum-malaysia\/","title":{"rendered":"Experiential Learning at Chocolate Museum Malaysia"},"content":{"rendered":"<p>On 19 December 2025, the Faculty of Business and Communication conducted an educational visit to Chocolate Museum Malaysia. During the visit, participants were introduced to the history of chocolate, cocoa processing, branding strategies, and product marketing within the chocolate industry. The guided tour allowed participants to observe how storytelling, packaging, and consumer experience play a vital role in brand positioning and business communication.<\/p><p>\u201cIt was interesting to learn how storytelling and branding are applied even in food industries like chocolate, and the visit gave us a different perspective on how communication strategies influence consumer experience,\u201d said Raufa Majid and Adriall Avinesh.<\/p><p>The visit was both educational and enjoyable, reinforcing the importance of experiential learning in enhancing students\u2019 understanding of business, communication, and marketing concepts.<\/p>","protected":false},"excerpt":{"rendered":"<p>On 19 December 2025, the Faculty of Business and Communication conducted an educational visit to Chocolate Museum Malaysia. During the visit, participants were introduced to the history of chocolate, cocoa [&hellip;]<\/p>","protected":false},"author":11,"featured_media":51769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Experiential Learning: Chocolate Museum Visit | First City UC","_yoast_wpseo_metadesc":"Discover how an educational visit to the Chocolate Museum Malaysia provides our business communication students with real-world marketing insights. Explore our programs today!","footnotes":""},"categories":[1],"tags":[],"class_list":["post-51767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experiential Learning: Chocolate Museum Visit | First City UC<\/title>\n<meta name=\"description\" content=\"Discover how an educational visit to the Chocolate Museum Malaysia provides our business communication students with real-world marketing insights. Explore our programs today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firstcity.edu.my\/cn\/experiential-learning-at-chocolate-museum-malaysia\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experiential Learning: Chocolate Museum Visit | First City UC\" \/>\n<meta property=\"og:description\" content=\"Discover how an educational visit to the Chocolate Museum Malaysia provides our business communication students with real-world marketing insights. Explore our programs today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firstcity.edu.my\/cn\/experiential-learning-at-chocolate-museum-malaysia\/\" \/>\n<meta property=\"og:site_name\" content=\"First City University College Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T01:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T00:57:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2025\/12\/experiential-learning-at-chocolate-museum-malaysia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samuel Yong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/firstcity.edu.my\/experiential-learning-at-chocolate-museum-malaysia\/\",\"url\":\"https:\/\/firstcity.edu.my\/experiential-learning-at-chocolate-museum-malaysia\/\",\"name\":\"Experiential Learning: Chocolate Museum Visit | First City UC\",\"isPartOf\":{\"@id\":\"https:\/\/firstcity.edu.my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/firstcity.edu.my\/experiential-learning-at-chocolate-museum-malaysia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/firstcity.edu.my\/experiential-learning-at-chocolate-museum-malaysia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2025\/12\/experiential-learning-at-chocolate-museum-malaysia.jpg\",\"datePublished\":\"2025-12-19T01:00:35+00:00\",\"dateModified\":\"2026-02-12T00:57:49+00:00\",\"author\":{\"@id\":\"https:\/\/firstcity.edu.my\/#\/schema\/person\/2d30e077c7b2d96608d1e2fb2811c490\"},\"description\":\"Discover how an educational visit to the Chocolate Museum Malaysia provides our business communication students with real-world marketing insights. 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