{"id":29045,"date":"2022-12-20T15:22:04","date_gmt":"2022-12-20T07:22:04","guid":{"rendered":"https:\/\/firstcity.edu.my\/?post_type=product&p=29045"},"modified":"2026-03-11T10:44:47","modified_gmt":"2026-03-11T02:44:47","slug":"ba-hons-in-fashion-marketing","status":"publish","type":"product","link":"https:\/\/firstcity.edu.my\/cn\/programmes\/ba-hons-in-fashion-marketing\/","title":{"rendered":"BA (Honours) in Fashion Marketing"},"content":{"rendered":"

\u8be5\u8bfe\u7a0b\u5c06\u6388\u4e88\u65f6\u88c5\u8bbe\u8ba1\u3001\u65f6\u88c5\u54c1\u724c\u3001\u8425\u9500\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u76f8\u5173\u7684\u7406\u8bba\u548c\u5b9e\u8df5\u6280\u80fd\u3002\u5b66\u751f\u5c06\u63a5\u89e6\u65f6\u5c1a\u5236\u9020\u4e1a\u548c\u6574\u4f53\u65f6\u5c1a\u73af\u5883\u3002\u6b64\u8bfe\u7a0b\u975e\u5e38\u9002\u5408\u70ed\u8877\u4e8e\u8425\u9500\u548c\u6253\u9020\u65f6\u5c1a\u7cfb\u5217\u7684\u65f6\u5c1a\u7231\u597d\u8005\u3002<\/p>\n

\u5b66\u751f\u5c06\u5728\u5404\u65f6\u88c5\u8bbe\u8ba1\u548c\u8425\u9500\u76f8\u5173\u516c\u53f8\u5b9e\u4e60\u57f9\u8bad\u3002<\/p>\n

\u8bfe\u7a0b\u76ee\u6807:<\/p>\n

    \n
  1. \u4f7f\u5b66\u751f\u80fd\u591f\u63a2\u7d22\u65f6\u5c1a\u8425\u9500\u548c\u54c1\u724c\u5b9e\u8df5\u7684\u5e7f\u5ea6\u548c\u6df1\u5ea6<\/li>\n
  2. \u63d0\u4f9b\u5b66\u751f\u65f6\u5c1a\u884c\u4e1a\u6216\u7814\u7a76\u751f\u5b66\u4e60\u6240\u9700\u7684\u77e5\u8bc6\u548c\u5546\u4e1a\u76f8\u5173\u6280\u80fd<\/li>\n
  3. \u57f9\u517b\u5b66\u751f\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u6d88\u8d39\u8005\u5728\u65f6\u5c1a\u884c\u4e1a\u4e2d\u626e\u6f14\u7684\u89d2\u8272<\/li>\n
  4. \u683d\u57f9\u5b66\u751f\u81ea\u4fe1\u5730\u53c2\u4e0e\u5168\u7403\u65f6\u5c1a\u8425\u9500\u548c\u54c1\u724c\u73af\u5883<\/li>\n
  5. \u57f9\u517b\u5b66\u751f\u521b\u5efa\u548c\u63a8\u51fa\u5c5e\u4e8e\u81ea\u5df1\u7684\u54c1\u724c<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    R\/0212\/6\/0010(MQA\/FA8024)07\/27<\/p>","protected":false},"featured_media":33284,"template":"","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"This programme will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.","footnotes":""},"product_cat":[257],"product_tag":[],"class_list":{"0":"post-29045","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-design-built-environment","7":"pa_level-of-study-degree","8":"pa_mode-of-study-full-time","10":"first","11":"instock","12":"shipping-taxable","13":"product-type-simple"},"yoast_head":"\nBA (Honours) in Fashion Marketing<\/title>\n<meta name=\"description\" content=\"\u8be5\u8bfe\u7a0b\u5c06\u6388\u4e88\u65f6\u88c5\u8bbe\u8ba1\u3001\u65f6\u88c5\u54c1\u724c\u3001\u8425\u9500\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u76f8\u5173\u7684\u7406\u8bba\u548c\u5b9e\u8df5\u6280\u80fd\u3002\u5b66\u751f\u5c06\u63a5\u89e6\u65f6\u5c1a\u5236\u9020\u4e1a\u548c\u6574\u4f53\u65f6\u5c1a\u73af\u5883\u3002\u6b64\u8bfe\u7a0b\u975e\u5e38\u9002\u5408\u70ed\u8877\u4e8e\u8425\u9500\u548c\u6253\u9020\u65f6\u5c1a\u7cfb\u5217\u7684\u65f6\u5c1a\u7231\u597d\u8005\u3002 - First City University College Malaysia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firstcity.edu.my\/cn\/programmes\/ba-hons-in-fashion-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BA (Honours) in Fashion Marketing\" \/>\n<meta property=\"og:description\" content=\"\u8be5\u8bfe\u7a0b\u5c06\u6388\u4e88\u65f6\u88c5\u8bbe\u8ba1\u3001\u65f6\u88c5\u54c1\u724c\u3001\u8425\u9500\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u76f8\u5173\u7684\u7406\u8bba\u548c\u5b9e\u8df5\u6280\u80fd\u3002\u5b66\u751f\u5c06\u63a5\u89e6\u65f6\u5c1a\u5236\u9020\u4e1a\u548c\u6574\u4f53\u65f6\u5c1a\u73af\u5883\u3002\u6b64\u8bfe\u7a0b\u975e\u5e38\u9002\u5408\u70ed\u8877\u4e8e\u8425\u9500\u548c\u6253\u9020\u65f6\u5c1a\u7cfb\u5217\u7684\u65f6\u5c1a\u7231\u597d\u8005\u3002 - First City University College Malaysia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firstcity.edu.my\/cn\/programmes\/ba-hons-in-fashion-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"First City University College Malaysia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T02:44:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2022\/12\/ba-hons-in-fashion-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/\",\"url\":\"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/\",\"name\":\"BA (Honours) in Fashion Marketing - First City University College Malaysia\",\"isPartOf\":{\"@id\":\"https:\/\/firstcity.edu.my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2022\/12\/ba-hons-in-fashion-marketing.jpg\",\"datePublished\":\"2022-12-20T07:22:04+00:00\",\"dateModified\":\"2026-03-11T02:44:47+00:00\",\"description\":\"This programme will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.\",\"breadcrumb\":{\"@id\":\"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/#primaryimage\",\"url\":\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2022\/12\/ba-hons-in-fashion-marketing.jpg\",\"contentUrl\":\"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2022\/12\/ba-hons-in-fashion-marketing.jpg\",\"width\":980,\"height\":653,\"caption\":\"A fashion marketing exhibition setup showcasing creative work in Malaysia's higher education.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/firstcity.edu.my\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmes\",\"item\":\"https:\/\/firstcity.edu.my\/programmes\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BA (Honours) in Fashion Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/firstcity.edu.my\/#website\",\"url\":\"https:\/\/firstcity.edu.my\/\",\"name\":\"First City University College Malaysia\",\"description\":\"Quality Education Global Graduates. Top Malaysian Private University College that offers World-Class and Industry- Relevant Study Programmes. Browse through to find the ideal programmes for you!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/firstcity.edu.my\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BA (Honours) in Fashion Marketing","description":"\u8be5\u8bfe\u7a0b\u5c06\u6388\u4e88\u65f6\u88c5\u8bbe\u8ba1\u3001\u65f6\u88c5\u54c1\u724c\u3001\u8425\u9500\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u76f8\u5173\u7684\u7406\u8bba\u548c\u5b9e\u8df5\u6280\u80fd\u3002\u5b66\u751f\u5c06\u63a5\u89e6\u65f6\u5c1a\u5236\u9020\u4e1a\u548c\u6574\u4f53\u65f6\u5c1a\u73af\u5883\u3002\u6b64\u8bfe\u7a0b\u975e\u5e38\u9002\u5408\u70ed\u8877\u4e8e\u8425\u9500\u548c\u6253\u9020\u65f6\u5c1a\u7cfb\u5217\u7684\u65f6\u5c1a\u7231\u597d\u8005\u3002 - First City University College Malaysia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firstcity.edu.my\/cn\/programmes\/ba-hons-in-fashion-marketing\/","og_locale":"zh_CN","og_type":"article","og_title":"BA (Honours) in Fashion Marketing","og_description":"\u8be5\u8bfe\u7a0b\u5c06\u6388\u4e88\u65f6\u88c5\u8bbe\u8ba1\u3001\u65f6\u88c5\u54c1\u724c\u3001\u8425\u9500\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u76f8\u5173\u7684\u7406\u8bba\u548c\u5b9e\u8df5\u6280\u80fd\u3002\u5b66\u751f\u5c06\u63a5\u89e6\u65f6\u5c1a\u5236\u9020\u4e1a\u548c\u6574\u4f53\u65f6\u5c1a\u73af\u5883\u3002\u6b64\u8bfe\u7a0b\u975e\u5e38\u9002\u5408\u70ed\u8877\u4e8e\u8425\u9500\u548c\u6253\u9020\u65f6\u5c1a\u7cfb\u5217\u7684\u65f6\u5c1a\u7231\u597d\u8005\u3002 - First City University College Malaysia","og_url":"https:\/\/firstcity.edu.my\/cn\/programmes\/ba-hons-in-fashion-marketing\/","og_site_name":"First City University College Malaysia","article_modified_time":"2026-03-11T02:44:47+00:00","og_image":[{"width":980,"height":653,"url":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2022\/12\/ba-hons-in-fashion-marketing.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/","url":"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/","name":"BA (Honours) in Fashion Marketing - First City University College Malaysia","isPartOf":{"@id":"https:\/\/firstcity.edu.my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/#primaryimage"},"image":{"@id":"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2022\/12\/ba-hons-in-fashion-marketing.jpg","datePublished":"2022-12-20T07:22:04+00:00","dateModified":"2026-03-11T02:44:47+00:00","description":"This programme will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.","breadcrumb":{"@id":"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/#primaryimage","url":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2022\/12\/ba-hons-in-fashion-marketing.jpg","contentUrl":"https:\/\/firstcity.edu.my\/wp-content\/uploads\/2022\/12\/ba-hons-in-fashion-marketing.jpg","width":980,"height":653,"caption":"A fashion marketing exhibition setup showcasing creative work in Malaysia's higher education."},{"@type":"BreadcrumbList","@id":"https:\/\/firstcity.edu.my\/programmes\/ba-hons-in-fashion-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firstcity.edu.my\/"},{"@type":"ListItem","position":2,"name":"Programmes","item":"https:\/\/firstcity.edu.my\/programmes\/"},{"@type":"ListItem","position":3,"name":"BA (Honours) in Fashion Marketing"}]},{"@type":"WebSite","@id":"https:\/\/firstcity.edu.my\/#website","url":"https:\/\/firstcity.edu.my\/","name":"First City University College Malaysia","description":"Quality Education Global Graduates. Top Malaysian Private University College that offers World-Class and Industry- Relevant Study Programmes. Browse through to find the ideal programmes for you!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firstcity.edu.my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"}]}},"_links":{"self":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/product\/29045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":2,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/product\/29045\/revisions"}],"predecessor-version":[{"id":52456,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/product\/29045\/revisions\/52456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/media\/33284"}],"wp:attachment":[{"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/media?parent=29045"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/product_cat?post=29045"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/firstcity.edu.my\/cn\/wp-json\/wp\/v2\/product_tag?post=29045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}