BA (Hons) Marketing

R/342/6/0169 (MQA/FA6543)12/25

This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

The Programme objectives are to:

Intake

FEB, JUN, SEP

Duration

3 Years

Year 1

Year 2

Year 3

STPM – Minimum 2Cs, (pass in English and Mathematics in SPM)

UEC – Minimum 5Bs (including Mathematics and English)

GCE A-LEVEL – Minimum 2Es

FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0

DIPLOMA – Pass with minimum CGPA 2.0

OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.

  • Marketing
  • Sales & Services
  • Customer Relationship
  • Retail
  • Advertising
  • Media Relations
  • Public Relations

RM61,830

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