BA (Hons) Marketing

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BA (HONS) MARKETING

R/342/6/0169 (MQA/FA6543)12/25
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DEGREE IN MARKETING

This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

The Programme objectives are to:

  • Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
  • Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
  • Equip students with communication, teamwork, leadership, entrepreneurial, social and marketing analytical skills.
  • Produce graduates who can work globally and engage in research and life-long learning.

Intake

FEB, JUN, SEP

Duration

3 Years

Year 1

  • Economics
  • Principles of Accounting
  • Business Mathematics
  • Business English
  • Business Statistics
  • Principles of Management
  • Financial Accounting 1
  • Principles of Finance
  • Principles of Marketing
  • Business Law

Year 2

  • Entrepreneurship and Enterprise Management
  • Management Information System
  • Business Project Management
  • International Business
  • Marketing Management
  • Business Research Methods
  • Social Media Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Service Management

Year 3

  • Strategic Management
  • Supply Chain Management
  • Marketing Research
    Elective 1 (select ONE) :
    • Business to Business Marketing
    • Consumer Behaviour
    Elective 2 (select ONE) :
    • Marketing Consultancy
    • Product Management
  • Undergraduate Project
  • Global Cross-Cultural Management
  • Ethics in Business
  • Retail Management
  • Elective (select ONE) :
    • Risk Management
    • Organisational Development Management
  • Industrial Training

STPM – Minimum 2Cs, (pass in English and Mathematics in SPM)

UEC – Minimum 5Bs (including Mathematics and English)

GCE A-LEVEL – Minimum 2Es

FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0

DIPLOMA – Pass with minimum CGPA 2.0

OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.

  • Marketing
  • Sales & Services
  • Customer Relationship
  • Retail
  • Advertising
  • Media Relations
  • Public Relations

Local – RM61,830
International – RM70,480

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