BA (Hons) Marketing

R/342/6/0169 (MQA/FA6543)12/25
This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.
Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.
Students will undergo internships where they will gain hands-on experience.
The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.
The Programme objectives are to:
- Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
- Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
- Equip students with communication, teamwork, leadership, entrepreneurial, social and marketing analytical skills.
- Produce graduates who can work globally and engage in research and life-long learning.
Intake
FEB, JUN, SEP
Duration
3 Years

Year 1
- Economics
- Principles of Accounting
- Business Mathematics
- Business English
- Business Statistics
- Principles of Management
- Financial Accounting 1
- Principles of Finance
- Principles of Marketing
- Business Law
Year 2
- Entrepreneurship and Enterprise Management
- Management Information System
- Business Project Management
- International Business
- Marketing Management
- Business Research Methods
- Social Media Marketing
- Customer Relationship Management
- Marketing Communications
- Service Management
Year 3
- Strategic Management
- Supply Chain Management
-
Marketing Research
Elective 1 (select ONE) :
• Business to Business Marketing
• Consumer Behaviour
Elective 2 (select ONE) :
• Marketing Consultancy
• Product Management - Undergraduate Project
- Global Cross-Cultural Management
- Ethics in Business
- Retail Management
-
Elective (select ONE) :
• Risk Management
• Organisational Development Management - Industrial Training

STPM – Minimum 2Cs, (pass in English and Mathematics in SPM)
UEC – Minimum 5Bs (including Mathematics and English)
GCE A-LEVEL – Minimum 2Es
FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
DIPLOMA – Pass with minimum CGPA 2.0
OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency
Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.
- Marketing
- Sales & Services
- Customer Relationship
- Retail
- Advertising
- Media Relations
- Public Relations
Local – RM61,830
International – RM70,480