BA (Hons) Marketing
This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.
Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.
Students will undergo internships where they will gain hands-on experience.
The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.
The Programme objectives are to:
FEB, JUN, SEP
STPM – Minimum 2Cs, (pass in English and Mathematics in SPM)
UEC – Minimum 5Bs (including Mathematics and English)
GCE A-LEVEL – Minimum 2Es
FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
DIPLOMA – Pass with minimum CGPA 2.0
OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency
Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.
- Sales & Services
- Customer Relationship
- Media Relations
- Public Relations
Local – RM61,830
International – RM70,480