With over 30 years of experience, First City University College’s Faculty of Business, Hospitality & Communication (FBHC) has succeeded in transforming many students into graduates capable of landing jobs in the Media and Hospitality industries.
This success is owed to FBHC’s industry-relevant curriculum and a team of academic staff equipped with a wealth of working and teaching experience.
Students with Foundation, UEC or A-Level qualifications are enrolled into Year 1 of FDBE’s Bachelor Degree programmes whereas students with a relevant Diploma can progress to Year 2.
The BA (Honours) Mass Communication programme equips students with the relevant skills and in-depth knowledge to meet the challenging demands of Malaysia’s media and communications industry. To achieve this goal, students regularly participate in projects, practical assignments and research work.
To develop individual skills in areas such as multimedia, digital communication, digital publishing, photojournalism, and project management, students undergo specialised lectures and classes. These include Public Speaking, Fundamentals of Public Relations, Journalism Studies and Media Planning.
More importantly, they will develop essential soft skills such as teamwork, leadership and problem-solving skills. The mandatory internship module provides the opportunity for students to hone their skills.
With these advantages, graduates of this programme can confidently pursue careers in fields such as Broadcasting, Journalism, Public Relations, Social Media Marketing, Publication, Editorial, Event Planning and many more.
Various state-of-the-art learning facilities such as the Recording Studio are made available to First City UC’s Mass Communication students.
Mock Hotel Facility
Meanwhile, the Bachelor of Business Administration (Honours) (Hospitality Management) programme transforms students into graduates capable of thriving in today’s dynamic and demanding hospitality and tourism industry.
To match these exacting standards, students learn and gain mastery and skills in event & recreation management, hotel & resort management, tourism planning, cross-cultural management, and marketing.
To boost students’ familiarity with the workplace location, students are provided with well-maintained Mock Hotel and Training Kitchen learning facilities for their lessons.
Moreover, students are provided with opportunities to further develop their communication, teamwork, leadership, entrepreneurial, social, and problem-solving skills during their internship module.
By doing so, they will maximise their chances of landing jobs in areas such as Hotel & Resort Management, Food & Beverage, Event Management, Travel & Tour Management, Entertainment & Recreation as well as Marketing and Sales Management.
First City UC Scholarships, Campus Facilities & Open Day/ Virtual Open Day
Prospective students should enrol quickly for the February 2022 intake to enjoy First City UC’s 20% Tuition Fee Waiver for the entire programme, ZERO Registration Fee and secure attractive financial assistance. First City UC also offers Merit Scholarship, UEC Scholarship, external scholarship awards and interest-free tuition fee instalment payment plan.
Moreover, students are more than encouraged to progress with their Postgraduate studies as they will be eligible for a 25% Alumni Incentive throughout their entire programme!
First City UC’s eco-friendly campus is equipped with state-of-the art learning and recreational facilities such the Library, IT Centre, Centre for Postgraduate Studies, Engineering Labs, Studios, Workshops, Outdoor Football Field and various Indoor Sports Facilities, along with On-campus Accommodation with Attached Bathrooms. Students may access an online 360-degree virtual tour of these facilities, via firstcity.edu.my/virtualtour.