Visiting a multinational advertising and public relations company can be a valuable learning experience for students, providing them with practical knowledge, networking opportunities and insight into the industry. That was what our students from the Faculty of Business, Hospitality & Communication (FBHC) experienced when they visited Publicis Groupe Malaysia on 28 Feb 2023.
Publicis Groupe is a French multinational advertising and public relations company. The company operates in over 100 countries and has its headquarters in Paris, France. It was founded in 1926 and has grown to become one of the largest advertising and communication companies in the world.
Led by Assistant Professor David Lee Meng Wai, FBHC’s Head of Academic Development & Industry Engagement, the visit has enabled the students to gain insight into the trends, challenges, and opportunities of the advertising and public relations industry, which can help them make more informed decisions about their future careers.
During the visit, the students also had the opportunity to meet the CEO of Publicis Groupe Malaysia, Neil Hudspeth face-to-face. Neil advised the students to only get themselves involved in advertising if they have the real passion and if they wish to excel in the industry.