Home Programme BA (Hons) Business Management
BA (Hons) Business Management
BA (Hons) Business Management
N/340/6/0633(MQA/PA6544)12/20
Overview

This honours degree programme provides students with a broad spectrum of knowledge in business management, marketing, as well as accounting and finance. The curriculum delivers a sound understanding of contemporary issues such as globalisation and sustainability.

 

Students can apply to be CIM (Student) Affliate at discounted membership fee.

Learning Outcome

Upon completion of the programme, students are expected to be able to:

 

• Demonstrate a secure knowledge and understanding of the variety of organizational types, objectives, operational behaviour and managerial and strategic approaches, both within and between organizations

 

• Demonstrate a critical awareness of the external environment within which businesses operate, including economic, technological, demographic, environmental, ethical, legal, political socio-cultural and cross-cultural aspects

 

• Demonstrate a comprehensive understanding of the principles and functions of management, including human resource, marketing, accounting and finance, and knowledge and information management

 

• Show a critical appreciation of contemporary issues such as globalization, sustainability, entrepreneurship and innovation, social responsibility, knowledge-based economies, demographic and structural change

 

• Use inductive, deductive and other analytical approaches to identify potential linkages between variables and generate testable hypotheses

 

• Evaluate the contribution of various qualitative and quantitative techniques to the solution of problems identified

 

• Plan and execute a research project into business and management issues

 

• Use communication and information technology effectively for business applications

 

• Use practical survey techniques effectively e.g. designing, using and ‘scoring’ questionnaires, conducting interviews.

Course Structure

Year 1


• 
Economics
 Principles of Accounting
• Business Mathematics
• Business English
• Business Statistics
• Principles of Management
• Financial Accounting 1
• Principles of Finance
• Principles of Marketing
• Business Law

 

Year 2

 

• Entrepreneurship and Enterprise Management
• Management Information System
• Managing People and Organisation
• Business Project Management
• International Business
• Business Research Methods
• Corporate Finance
• Taxation 1
• Management Accounting
• Social Media Marketing

 

Year 3


• Strategic Management
• Supply Chain Management
• Marketing Management

Elective 1 (select ONE) :
         • Capital Markets & Malaysian Securities Law
         • Corporate Secretaryship

Elective 2 (select ONE) :
         • Human Resource Management
         • Risk Management

• Undergraduate Project
• Global Cross-Cultural Management
• Ethics in Business
• Organisational Development Management

Elective 3 (select ONE) :
         • Company Law
         • Marketing Communications

•  Industrial Training

Intake
Jan 2020, Sep 2020
Duration
3 Years
Study Mode
On-Campus
Career Outcome

• Chief Operating Officer
• Administrative Manager
• Director
• Business Consultant
• Research Analyst
• Human Resource Executive
• Corporate Trainer
• Entrepreneur

Entry Requirement
STPM

Minimum 2Cs (pass in English & Mathematics in SPM)

UEC

Minimum 5Bs (including English)

GCE A-LEVEL

Minimum 2Es

FOUNDATION / MATRICULATION

Pass with minimum CGPA 2.0

Diploma

Pass with minimum CGPA 2.0

OTHER QUALIFICATIONS

Other equivalent qualifications which are recognized by the Malaysian government