Home Programme BA (Hons) Business Management
BA (Hons) Business Management
BA (Hons) Business Management

This honours degree programme provides students with a broad spectrum of knowledge in business management, marketing, as well as accounting and finance. The curriculum delivers a sound understanding of contemporary issues such as globalisation and sustainability.


Students can apply to be CIM (Student) Affliate at discounted membership fee.


Learning Outcome

Upon completion of the programme, students are expected to be able to:


• Demonstrate a secure knowledge and understanding of the variety of organizational types, objectives, operational behaviour and managerial and strategic approaches, both within and between organizations


• Demonstrate a critical awareness of the external environment within which businesses operate, including economic, technological, demographic, environmental, ethical, legal, political socio-cultural and cross-cultural aspects


• Demonstrate a comprehensive understanding of the principles and functions of management, including human resource, marketing, accounting and finance, and knowledge and information management


• Show a critical appreciation of contemporary issues such as globalization, sustainability, entrepreneurship and innovation, social responsibility, knowledge-based economies, demographic and structural change


• Use inductive, deductive and other analytical approaches to identify potential linkages between variables and generate testable hypotheses


• Evaluate the contribution of various qualitative and quantitative techniques to the solution of problems identified


• Plan and execute a research project into business and management issues


• Use communication and information technology effectively for business applications


• Use practical survey techniques effectively e.g. designing, using and ‘scoring’ questionnaires, conducting interviews.

Course Structure

Year 1

 Principles of Accounting
• Business Mathematics
• Business English
• Business Statistics
• Principles of Management
• Financial Accounting 1
• Principles of Finance
• Principles of Marketing
• Business Law


Year 2


• Entrepreneurship and Enterprise Management
• Management Information System
• Managing People and Organisation
• Business Project Management
• International Business
• Business Research Methods
• Corporate Finance
• Taxation 1
• Management Accounting
• Social Media Marketing


Year 3

• Strategic Management
• Supply Chain Management
• Marketing Management

Elective 1 (select ONE) :
         • Capital Markets & Malaysian Securities Law
         • Corporate Secretaryship

Elective 2 (select ONE) :
         • Human Resource Management
         • Risk Management

• Undergraduate Project
• Global Cross-Cultural Management
• Ethics in Business
• Organisational Development Management

Elective 3 (select ONE) :
         • Company Law
         • Marketing Communications

•  Industrial Training

Career Outcome

• Chief Operating Officer
• Administrative Manager
• Director
• Business Consultant
• Research Analyst
• Human Resource Executive
• Corporate Trainer
• Entrepreneur



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Entry Requirement

Minimum 2Cs (pass in English & Mathematics in SPM)


Minimum 5Bs (including English)


Minimum 2Es


Pass with minimum CGPA 2.0


Pass with minimum CGPA 2.0


Other equivalent qualifications which are recognized by the Malaysian government