Home Programme BA (Hons) Entrepreneurship
BA (Hons) Entrepreneurship
BA (Hons) Entrepreneurship

This honours degree programme is designed to produce business entrepreneurs and future business leaders who can fuel and sustain Small and Medium Enterprises (SME) which are important for the nation’s economic growth. In this context, the programme incorporates modules and learning outcomes in areas such as enterprise management, developing entrepreneurial skills, new venture creation, management accounting and finance, brand management and marketing, innovation and business development.


With growing interest in entrepreneurship versus being an employee, this programme is designed to prepare graduates to tap into entrepreneurship in the market.


Students can apply to be CIM (Student) Affliate at discounted membership fee.

Learning Outcome

Upon completion of the programme, students are expected to be able to:


• Communicate effectively through oral, written and visual means to create and communicate understanding for different purposes and contexts, using appropriate digital technologies


• Interact and engage collaboratively in a group, contribute positively and productively and take on a range of roles within the group to meet its goals


• Identify, define, assess and evaluate concepts, ideas and issues in order to adopt an informed approach to assessing scenarios and problems and to explore new arguments to extend, modify or challenge existing ideas and views


• Acquire a breadth and depth of knowledge in the practical and theoretical aspects of the discipline areas and apply that knowledge within economic, social, environmental, technological, global and multi-cultural contexts


• Locate, organize, analyse, synthesise and evaluate information systematically, cohesively and coherently in assessing and presenting information for problem-solving and decision-making


• Recognize the ethical impact of their studies and activities in a socially and culturally diverse global world and the importance of sustainable development


• Identify problems and collect evidence for analysis, synthesis and evaluation using a range of appropriate approaches and techniques


• Be able to consider new ideas, methods and approaches in theoretical and practical perspectives, think creatively and critically and understand the importance of responding to a changing environment flexibly and proactively


• Appreciate the leadership skills needed to motivate, direct and engage others towards goal achievement in a way that values diversity, equality and contribution of others


• Apply reflective thinking in pursuit of self-reflection, self-discovery and personal development, adapt and respond to change, recognize the need for social skills in a global community and maintain an openness to life-long learning

Course Structure

Year 1


• Economics
• Business English
• Business Statistics
• Principles of Management
• Principles of Marketing
• Principles of Accounting
• Critical and Creative Thinking
• Business Communication
• Academic and Employability Skills
• Principles of Finance


Year 2


• Business Law
• Business Project Management
• International Business
• Introduction to Entrepreneurship
• Developing Entrepreneurship Skills
• Business Research Methods
• Social Media Marketing
• New Venture Creation
• Social Entrepreneurship
• Entrepreneurship Finance


Year 3


• Strategic Management
• Entrepreneurship and Brand Management
• Entrepreneurship and Innovation

Elective 1 (select ONE) :
     • Leadership in Organisations
     • Managing Group Dynamics

Elective 2 (select ONE) :
     • Business to Business Marketing
     • Consumer Behaviour

• Undergraduate Project
• Global Cross-Cultural Management
• Entrepreneurship and Business Development
• The Business Plan

Elective 3 (select ONE) :
     • Managing Change in Organisations
     • Corporate Responsibility and Sustainability

• Industrial Training

Career Outcome

• New Venture Developer
• Franchisee
• Business Consultant
• Business Founder-Owner
• Entrepreneur
• Chief Executive Officer
• Development Consultant
• Strategic Planner
• Venture Capitalist

Entry Requirement

Minimum 2Cs and a pass in Mathematics and English in SPM


Minimum 5Bs (including Mathematics and English)


Minimum 2Es


Pass with minimum CGPA 2.0


Minimum CGPA of 2.0


Other equivalent qualifications which are recognized by the Malaysian government