Home Programme BA (Hons) Fashion Marketing
BA (Hons) Fashion Marketing
BA (Hons) Fashion Marketing

This degree programme is specially-designed for fashion enthusiasts who aspire to take their passion higher and enable them to market and brand their own fashion products.


Learning Outcome

By pursuing this programmes, students are taught to:


  • Explore the breadth and depth of fashion marketing and branding practice through the application of their ideas across a range of marketing and branding contexts and disciplines;
  • Provide a challenging mix of theoretical and business related studies designed to appeal to students who wish to pursue a career in the fashion industry or to undertake further study;
  • Understand the activities of fashion-related industries with the complexities of consumer behavior and the consumers’ role in the fashion system to nurture a strong commercial awareness enhanced with production knowledge;
  • Understand the function and role of fashion marketing and branding that will enable students to engage confidently with the broader fashion environment, and globally;
  • Develop a range of promotional materials and displays to demonstrate the collaboration in a trend research venture.
Course Structure

Year 1


• Fashion Communication

• Design and Illustration

• Fashion Through Time

• Desktop Publishing

• Communication Writing Skills

• Visual Communication

• Fashion Marketing and Branding

• Fashion Consumer Behaviour

• Computer Aided Design

• Communication Presentation Skills


Year 2 


• Fashion Marketing

• Contemporary Design Influence

• Textile Studies

• Globalisation and E-Marketing

• Elective (select ONE):

– Principles of Financial Accounting

– Basic Pattern Construction

• Fashion Coordination and Branding

• Fashion Entrepreneur

• Visual Merchandising

• Fashion Photography

• Elective (select ONE):

– Principles of Economics

– Intermediate Pattern Construction

• Industrial Training


Year 3 


• Final Major Project 1

• Research Methodology

• Retail Marketing and Management

Merchandising and Buying

• Final Major Project 2

• Independent Study Dissertation

• Portfolio Development

Career Outcome

• Fashion Designer

• Sales Designer

• Brand Designer

• Exhibition Designer

• Clothing Design Consultant

• Fashion Buyer

• Retail Manager

• Fashion Merchandiser

• Visual Merchandiser

• Stylist



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Entry Requirement

Minimum 2Cs with credit in Malay Language and a pass in English in SPM


Minimum 5Bs


Minimum 2Es


Pass with minimum CGPA 2.0


Pass with minimum CGPA 2.0


Other equivalent qualifications which are recognized by the Malaysian government