This degree programme is specially-designed for fashion enthusiasts who aspire to take their passion higher and enable them to market and brand their own fashion products.
By pursuing this programmes, students are taught to:
- Explore the breadth and depth of fashion marketing and branding practice through the application of their ideas across a range of marketing and branding contexts and disciplines;
- Provide a challenging mix of theoretical and business related studies designed to appeal to students who wish to pursue a career in the fashion industry or to undertake further study;
- Understand the activities of fashion-related industries with the complexities of consumer behavior and the consumers’ role in the fashion system to nurture a strong commercial awareness enhanced with production knowledge;
- Understand the function and role of fashion marketing and branding that will enable students to engage confidently with the broader fashion environment, and globally;
- Develop a range of promotional materials and displays to demonstrate the collaboration in a trend research venture.
Year 1
• Fashion Communication
• Design and Illustration
• Fashion Through Time
• Desktop Publishing
• Communication Writing Skills
• Visual Communication
• Fashion Marketing and Branding
• Fashion Consumer Behaviour
• Computer Aided Design
• Communication Presentation Skills
Year 2
• Fashion Marketing
• Contemporary Design Influence
• Textile Studies
• Globalisation and E-Marketing
• Elective (select ONE):
– Principles of Financial Accounting
– Basic Pattern Construction
• Fashion Coordination and Branding
• Fashion Entrepreneur
• Visual Merchandising
• Fashion Photography
• Elective (select ONE):
– Principles of Economics
– Intermediate Pattern Construction
• Industrial Training
Year 3
• Final Major Project 1
• Research Methodology
• Retail Marketing and Management
• Merchandising and Buying
• Final Major Project 2
• Independent Study Dissertation
• Portfolio Development
• Fashion Designer
• Sales Designer
• Brand Designer
• Exhibition Designer
• Clothing Design Consultant
• Fashion Buyer
• Retail Manager
• Fashion Merchandiser
• Visual Merchandiser
• Stylist
Foundation in Art & Design
Art & Design stream
Relevant studies with appropriate art portfolio will be evaluated on a case-by-case basis
Other qualifications equivalent to 12 years High School recognized by the Malaysian government
