Home Programme BA (Hons) Graphic Design
BA (Hons) Graphic Design
BA (Hons) Graphic Design
(N/214/6/0177(MQA/PA6545)09/20)
Overview

This programme covers core modules ranging from practical, theoretical work and continuous assessment. Students will be able to demonstrate responsibility for managing their learning by evaluating their own progress and making autonomous decisions. They will also be able to communicate verbal and visual ideas effectively and professionally.

 

Programme aims and objectives:

 

• To equip students with the essential professional, creative, intellectual and technical skills in order to work successfully within the profession of graphic design and related areas of employment;

 

• To introduce students to the practice of research and the analysis of information, the formation of sound independent judgements through reflection and evaluation and the presentation of well-reasoned arguments;

 

• To develop students of distinctive personal visual skills and personal vision, encouraged through exciting and challenging practical and theoretical projects during the course of the programme;

 

• To encourage students to take their place in the world as an individual, fully aware of the roles and responsibilities of professional design practice and the ability to contextualise design within global, social and cultural frameworks.

 

PROFESSIONAL BODY RECOGNITION

First City UC will pay for the student membership subscription to the Graphic Design Association Malaysia (wREGA). Student have the opportunity to keep abreast with developments in the industry.

Learning Outcome

To equip students with the essential professional, creative, intellectual and technical skills in order to work successfully within the profession of graphic design and related areas of employment;

 

  • To introduce students to the practice of research and the analysis of information, the formation of sound independent judgements through reflection and evaluation and the presentation of well-reasoned arguments

 

  • To develop students of distinctive personal visual skills and personal vision, encouraged through exciting and challenging practical and theoretical projects during the course of the programme

 

  • To encourage students to take their place in the world as an individual, fully aware of the roles and responsibilities of professional design practice and the ability to contextualise design within global, social and cultural frameworks
Course Structure

Year 1 

 

• Design Principles and Practices

• Digital Imaging

• Fundamental of Typography

• Communication Writing Skills

• Conceptual Drawing

• Consumer Behaviour

• Packaging Design

• Web Design

• Illustration

• Communication Presentation Skills

• Creative Thinking

• Creative Entrepreneurship

 

Year 2

 

• Advertising and Branding

• Digital Publication

• Interactive and Information Design

• Mobile Apps Design

• Visual Culture

• Visual Merchandising

• Principles of Economics

• Illustration and Image Making

• Exploring Animation

• Motion Graphic

• Professional Practice

• Industrial Training

 

Year 3 

 

• Design Seminar

• Final Major Project 1

• Integrated Print Design

• Self-Initiated Research

• Dissertation

• Final Major Project 2

• Integrated New Media Design

• Portfolio

Intake
Sep 2018, Jan 2019
Duration
3 Years
Study Mode
On-Campus
Career Outcome

• Art Direction

• Design Consultancies

• Advertising Agencies

• Television Graphics

• Publishing and Multimedia Companies

• Motion Graphics Companies

• Post-Production Firms

• Visual Merchandising

• Branding and Identity Agencies

• Illustration Companies

• Packaging Design Consultancies and In-House Graphic Departments

Entry Requirement
FOUNDATION

Foundation in Art & Design

UEC

Art & Design stream

STPM / A-LEVELS / DIPLOMA

Relevant studies with appropriate art portfolio will be evaluated on a case-by-case basis.

OTHER QUALIFICATIONS

Other qualifications equivalent to 12 years High School recognized by the Malaysian government