Home Programme BA (Hons) Mass Communication
BA (Hons) Mass Communication
BA (Hons) Mass Communication



The BA (Hons) Mass Communication is a programme that fully train students for careers in fields such as advertising, corporate, institutional & electronic  media, journalism, production management, public relations, telecommunications and visual communications.

Throughout the programme, students will be provided in-depth knowledge to keep pace with the ever-changing demands of the media and communications industry.

The programme also touches on economic, cultural, sociological and technological factors, which directly affects the policies and practices of today’s media.

Learning Outcome

Upon completion, students are expected to be able to:


  • Demonstrate professional and research skills in mass communications
  • Apply media and communications models and theories through an understanding of the impact of change on society
  • Interpret the social, cultural, global, legal and ethical issues facing media and communications practitioners in their areas of professional activity
  • Identify the linkage between professionalism and human values in the media field through a variety of practical applications and theoretical frameworks, research methods and techniques
  • Demonstrate the ability to use media hardware and software related to digital media, journalism and public relations
  • Analyse and interpret media and communications research data, propose solutions and justify the reasons for the decisions to be taken in the various communications specialisations
  • Develop appropriate analytical and critical thinking skills to prepare themselves for lifelong learning
  • Demonstrate an understanding of the impact of changing media and communications technologies, policies and structures on the social, cultural, economic and political environments
  • Demonstrate social and entrepreneurial skills and inculcate a spirit of innovation
  • Develop effective communication, team skills and leadership abilities.
Course Structure

Year 1


• Public Speaking
• Introduction To Mass Communication
• Fundamentals of Public Relations
• Journalism Studies
• Communicative English
• Mass Media and Society
• Writing For Mass Communication 1
• Interpersonal Communication
• Integrated Marketing Communication
• Creative and Critical Thinking


Year 2


• Writing For Mass Communication 2
• Approaches To Media And Culture
• Photojournalism
• Digital Storytelling and Production
• Audience and Reception Studies
• Mass Communication Theories
• Mass Communication Research Methods
• Principles of Translation
• Public Opinion and Persuasion
• Applied Organizational Communication
• Industrial Training


Year 3


• Communication Law And Ethics
• Media Planning
• Asian Media
• Crisis Management in Communication
• Customer Relationship Management
• Human Resource Management
• Communication Technologies
• Global Media And Communication
• Mass Communication Project
• Webpage Design
• Desktop Publishing

Career Outcome

• Media Specialist
• Public Information Manager
• Media Production Manager
• Social Media Marketing Manager
• Journalist
• Special Events Director
• Event Planner
• Editor
• Public Relations Specialist


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Entry Requirement

Minimum 2Cs and 5 credits in SPM (including English)


Minimum 5Bs (including English)


Minimum 2Es


Pass with minimum CGPA 2.0


Pass with minimum CGPA 2.0 in Diploma in Mass Communication / Diploma in Business Administration or its equivalent


Other equivalent qualifications which are recognized by the Malaysian government