Home Programme BBA (Hons) Hospitality Management
BBA (Hons) Hospitality Management
BBA (Hons) Hospitality Management
R2/811/4/0009(A7196)08/21
Overview

The hospitality industry is a growth industry, and its expansion is expected to continue. A degree in Hospitality Management will provide graduates with in-depth knowledge and industry-relevant skills required to launch a career within this global thriving hospitality and tourism industry.

 

This programme allows students to gain a comprehensive overview of the exciting hospitality industry The course of study will take students through matters like Tourism Planning, Front Office Management, Business Ethics, Events Management, hotel, resort & restaurant management, as well as critical thinking and communication skills necessary for dealing with the general public.

 

In addition, the programme also focuses on building professionalism, nurturing your personal and career development pathways through industry links and internship placement.

Learning Outcome

Upon completion, students are expected to be able to:

 

• Communicate effectively through oral, written and visual means to create and communicate understanding for different purposes and contexts, using appropriate digital technologies

 

• Interact and engage collaboratively in a group, contribute positively and productively and take on a range of roles within the group to meet its goals

 

• Acquire a breadth and depth of knowledge in the practical and theoretical aspects of the discipline areas and apply that knowledge within economic, social, environmental, technological, global and multi-cultural contexts

 

• Locate, organize, analyse, synthesise and evaluate information systematically, cohesively and coherently in assessing and presenting information for problem-solving and decision-making

 

• Demonstrate ethical practices during the operations or case studies in a socially and culturally diverse global world and the importance of sustainable development

 

• Interpret problems and collect evidence for analysis, synthesis and evaluation using a range of appropriate approaches and techniques

 

• Consider new ideas, methods and approaches in theoretical and practical perspectives, think creatively and critically and understand the importance of responding to a changing environment flexibly and proactively

 

• Show or demonstrate leaderhsip skill through assigned activities or assignments/ leading a project/tasks to motivate, direct and engage others towards goal achievement in a way that values diversity, equality and contribution of others

 

• Apply reflective thinking in pursuit of self-reflection, self-discovery and personal development, adapt and respond to change, recognize the need for social skills in a global community and maintain an openness to life-long learning.

Course Structure

YEAR 1

 

• Principles of Management
• Principles of Marketing
• Introduction to Hospitality Industry
• Professional and Academic Development 1
• Introduction to Finance
• Organisational Behaviour
• Business Law
• Tourist Behaviour
• Professional and Academic Development 2
• Business Communication

 

YEAR 2

 

• Management Accounting
• Operations and Project Management
• Tour Planning and Operation
• Research Method
• Housekeeping Operations
• Food and Beverage Service Management
• Human Resource Management
• Global Cross-Cultural Management
• Tourism Planning and Impacts
• Front Office Management
• Catering Management
• Tourism and Recreation Management

 

Industrial Work Experience (during Year 2 break)

 

YEAR 3

 

• Contemporary Issues In Tourism
• Ethics in Business
• Tourism and Hospitality Entrepreneurship
• Economics
*Events Management
*International Tourism and Hospitality Marketing Planning
• Essentials of Services Operations
• Hospitality Service Quality Management
• Strategic Management in hospitality Industry
• Hospitality Project
*Sustainable Tourism
*Tourism and Hospitality Facilities Management

 

*Elective Module

 

Industrial Work Experience (during Year 3 break)

Intake
Jan 2019, May 2019, Sep 2019
Duration
2 Years
Study Mode
On-Campus
Career Outcome

• Hotel and Restaurant Management
• Events, Meetings and Convention Management
• Hotel and Tourism Sales and Marketing
• Transportation Management
• Destination Management
• Tourism Ministries and Bureaus
• National Tourism Organisations

Entry Requirement
STPM

Minimum 2 Cs and a pass in SPM in SPM for Mathematics and English

UEC

Minimum 5 Bs including Mathematics and English

FOUNDATION

Minimum CGPA of 2.0

DIPLOMA

Minimum CGPA of 2.0

OTHER QUALIFICATIONS

Other qualifications equivalent to 12 years High School recognized by the Malaysian government

ENGLISH REQUIREMENT

For international students, IELTS band 5.0