Master of Design Management combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.
The course is designed to support employability and employer engagement by developing both transferable and industries specific high-level skills with the following objectives;
Programme / Course aims and objectives:
- To provide practicing designers, mid career professionals and graduates from different design disciplines the opportunity to expand their disciplinary knowledge through related fields such as branding, design thinking, entrepreneurship and design innovation
- To offer a balanced programme of practical, theoretical and enterprise orientated design practice
- To develop a professional understanding of modern multi-disciplinary design and design management
- To introduce students to current design contexts through ‘issue’ rather than solution based design research
- To encourage experimentation, creativity and collaboration in personal work
- To encourage self-direction and aspirations towards social responsibility and sustainable development
The course aims to develop high-level leadership, management, communication and analytical skills for a career in the creative and cultural industries. The content of the course reflects current knowledge, debates and issues within the discipline encompassing 3 main dimensions / pillars:
* Figure shows Full Time structure (1 year)
Part Time mode consists of 6 semesters (2 years)
Elective Module: Creative Data, Business Law for Manager, Social Media Marketing, Business Consulting (only 2 electives to be taken)
•Business
•R&D
•Advertising agencies
•Design consultancy
•Industrial Design
•Building and Manufacturing
•Publishing companies
•Specialised design service
In the business world, graduates with experience in design management will be able to show potential employers that they are able to creatively and innovatively lead groups and employees on projects that require learning and development in many business settings.
Using creative theories and practices, one can bring marketing and communications tools to be applied for product development and research. Graduates would be able to advance themselves and secure senior management positions in art direction, graphic design management and industrial design.
- Bachelor’s Degree in Art and Design with minimum CGPA of 2.67 or equivalent
OR
- Bachelor’s Degree in related field with CGPA 2.00 – 2.50 with minimum 3 years work experience in relevant field
For International Students:
IELTS 6.5 or TOEFL PBT 496-546/TOEFL IBT 79-93 or CAE 176 or CPE 180 or PTE 58
(Exemption is given for those who have previously studied at tertiary level in the English language)
