中文 
English GRADUATE WITH BUSINESS-SAVVY MINDSET AT FIRST CITY UC
GRADUATE WITH BUSINESS-SAVVY MINDSET AT FIRST CITY UC
With over 30 years of experience, First City University College’s Faculty of Business, Hospitality & Communication (FBHC) has a track record for preparing students to overcome challenges in this dynamic, ever changing business world.
Besides offering industry-relevant programmes, FBHC is staffed by an experienced team of lecturers who possess insight into the latest business trends.
Students holding a Foundation, UEC or A-Level qualification will be enrolled into Year 1 of FBHC’s Bachelor Degree programme whereas students holding a relevant Diploma will be granted progression into Year 2.
The BA (Hons) Marketing programme equips students with the relevant marketing knowledge and skills to thrive in today’s global business environment. They will be exposed to crucial topics such as market research and analytics, digital marketing, marketing planning and customer relationship management.
Moreover, they will enhance their communication, teamwork, entrepreneurial, social and marketing analytical skills, which are crucial in the business workplace. They will be given valuable opportunities to apply these skills during their internship, which will further allow them to pursue careers in Marketing, Sales & Services, Customer Relationship, Retail, Advertising, Media Relations or even Public Relations.
Students of this programme may apply for membership with the Chartered Institute of Marketing (CIM) at a discounted rate. They are encouraged to use the online learning resources provided by CIM to better understand the business environment.
Students may use make use of the Library’s resources for their assignments or revision.
The BA (Hons) Business Management programme aims to equip students with knowledge and skills to manage the day-to-day activities of a business. For this purpose, students will be taught a variety of topics such as globalisation and sustainability issues, workforce diversity management, supply chain management, human resource management, risk management and enterprise management.
The BSc (Hons) Accounting & Finance programme equips students with the relevant knowledge and skills pertaining to the financial sector. Students will be exposed to knowledge concerning current Accounting & Finance policies, along with standards and practices for the local and global working environment.
Other than the theoretical aspects, the programme emphasises on developing students’ soft skills in the workplace. For that purpose, they are required to undergo a mandatory internship in order to hone these skills further. Career opportunities include Corporate Accounting, Public Sector Accounting, Audit, Taxation, Retail Banking, Investment Banking, Finance or even Wealth & Asset Management.
Graduates of this programme will benefit greatly when pursuing major professional qualifications. The Association of Chartered Certified Accountants (ACCA) will grant First City UC Accounting & Finance graduates full exemption from 9 fundamental papers. Furthermore, after 5 continuous years of active membership, ACCA members may be granted the prestigious FCCA (Fellow Member of Association of Chartered Certified Accountants) status, strengthening their credentials.
Graduates sitting for the CIMA Professional Qualification Examination will be granted exemption from 7 papers.
First City University College students may make use of well-maintained learning facilities such the Lecture Theatre.
Students may spend their leisure time at recreational facilities like the Indoor Basketball Court.
First City UC Scholarships, Campus Facilities & Virtual Open Day
Prospective Bachelor Degree students should enrol quickly for the September 2021 intake to secure First City UC’s ZERO Registration Fee Incentive, along with attractive scholarships and financial assistance. These include the First City Merit Scholarship, UEC Scholarship, Sports Scholarship, Sibling and Alumni Incentive and others.
Students facing financial difficulties in pursuing their studies may opt for First City UC’s interest-free instalment plan for tuition payment.
First City UC’s eco-friendly campus is equipped with state-of-the art learning and recreational facilities such the Library, IT Centre, Centre for Postgraduate Studies, Engineering Labs, Studios, Workshops, Outdoor Football Field and various Indoor Sports Facilities, along with On-campus Accommodation with Attached Bathrooms. Students may access an online 360-degree virtual tour of these facilities, via http://virtualx.my/360projects/firstcity-edu/
Those interested are invited to make a Virtual Open Day appointment by either visiting First City UC’s website, firstcity.edu.my or contacting our hotline, 016-3018166 or 016-3028166.
