Overview

This programme will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.

Students will undergo internships with various fashion design & marketing related companies.

The Programme objectives are to:

1. Enable students to explore the breadth and depth of fashion marketing and branding practices.
2. Equip students with knowledge and business-related skills for a career in the fashion industry or for postgraduate studies
3. Equip students with an understanding of consumer behaviour and consumers’ role in the fashion industry
4. Enable students to engage confidently with the global fashion marketing and branding environment
5. Produce students who are able to create and launch a brand