ATEX Malaysia 2026 Gives Fashion Marketing Students First-Hand Industry Exposure

On 26 June 2026, students from the Bachelor of Arts (Honours) in Fashion Marketing visited ATEX – Apparel & Textile Exhibition Malaysia 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), gaining first-hand exposure to the latest developments in the apparel and textile industry.

Students explored innovative textile materials, production technologies, and manufacturing solutions while engaging with exhibitors and suppliers from Malaysia and abroad. The experience broadened their understanding of industry trends, sourcing opportunities, and the evolving global fashion market.

The educational visit strengthened students’ industry knowledge and inspired them to apply new ideas and market insights to their future studies and careers, reflecting First City University College’s commitment to industry-relevant learning.