FACULTY OF BUSINESS AND COMMUNICATION STUDENTS LEARN TO LEVERAGE AI FOR PRODUCTIVITY

First City University College hosted a Continuing Professional Development talk titled “Unleashing the Creative Use of AI for Productivity,” featuring artificial intelligence and sales strategy expert Mr. David Hooi. Over 25 students and staff from the Faculty of Business and Communication attended the session, gaining exposure to AI tools such as ChatGPT, Claude AI, MidJourney, Leonardo AI, Runway, Luma, and Heygen.

The session demonstrated practical applications of AI in business, marketing, education, and design, showing how students can use AI to enhance productivity, streamline tasks, and create more efficient workflows. Live demonstrations and interactive discussions allowed participants to explore prompt engineering, content automation, and creative problem-solving, directly linking the skills learned to their academic projects and future professional roles.

“I never knew AI could help so much with design and content creation. This talk opened up so many possibilities for my assignments and future career,” said Gabriella Fauzia. Raufa Majid added, “The session was practical and eye-opening. As an educator, I now see how AI can streamline lesson planning and even enhance student engagement.” The talk highlighted the value of digital tools in supporting the learning and career readiness of students from the Faculty of Business and Communication.