From Idea to Screen: Students Discover the Art of Scriptwriting for the Digital Age

On 4 June 2025, First City University College hosted a dynamic workshop titled “From Idea to Screen: Scriptwriting for Short Films, Advertisements, and Vlogs.” Tailored for Mass Communication students, the session was designed to introduce participants to the fundamentals of content creation across diverse digital formats. The workshop aimed to equip aspiring storytellers with industry-relevant scriptwriting techniques and a deeper understanding of how to write effectively for film, advertising, and online media.

The workshop guided participants through the full script development process—from conceptualizing idea and structuring narratives to building characters and crafting impactful dialogue. Students learned how to adapt their writing based on specific purposes and target audiences, with a focus on how to evoke emotion in short films, deliver sharp messaging in advertisements, and maintain authenticity in vlogs.

The highly interactive session featured brainstorming exercises, collaborative scriptwriting in teams, and live feedback from the facilitator. Visual planning techniques such as storyboarding and shot lists were also introduced, giving students a more complete view of the content creation pipeline.

By the end of the workshop, students expressed new motivation and excitement for content creation. “It was such a fun and hands-on experience. Working in teams to develop our own scripts gave me the confidence to start writing my own content,” shared Gabriella Fauzia. Another participant, Nicole Leong, reflected, “I used to think ads were just quick and easy, but now I see how much thought goes into every second. This session changed my whole perspective.”

The workshop reinforced First City University College’s commitment to providing experiential learning opportunities that prepare students for the demands of the creative industry—nurturing both competence and confidence in the next generation of content creators.