INTEGRATED NEW MEDIA PROJECT PRESENTATION – INNOVATIVE CAMPAIGNS FOR ANIMAL NEIGHBOUR PROJECT

On 11th September 2024, students from the BA (Honours) in Graphic Design programme presented their Integrated New Media Project at the Centre for Postgraduate Studies. The students showcased their creative ideas for enhancing the Animal Neighbour Project’s campaign, focusing on innovative strategies to increase public engagement and broaden the campaign’s reach.

The presentation highlighted the use of new media technologies, demonstrating how digital tools can amplify messages and create stronger connections with diverse audiences. The students’ projects reflected their understanding of brand experience, integrating technology to drive the NGO’s mission forward.

The event offered an excellent platform for students to apply their skills in real-world scenarios while contributing to a meaningful cause.