BA (Honours) Marketing

Programmes

R/0415/6/0019 (MQA/FA6543)12/25

Category: Business, Hospitality & Communication

Additional information

Level of Study	Degree
Intake	JAN MAY SEP
Duration	3 years
Mode of Study	Full Time

Overview

This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

The Programme objectives are to:

Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
Equip students with communication, teamwork, leadership, entrepreneurial, social and marketing analytical skills.
Produce graduates who can work globally and engage in research and life-long learning.

The Programme objectives are to:

Content

Year 1 (2 Semesters)

Economics
Principles of Accounting
Business Mathematics
Business English
Business Statistics
Principles of Management
Financial Accounting 1
Principles of Finance
Principles of Marketing
Business Law

Year 2 (2 Semesters)

Entrepreneurship and Enterprise Management
Management Information System
Business Project Management
International Business
Marketing Management
Business Research Methods
Social Media Marketing
Customer Relationship Management
Marketing Communications
Service Management

Year 3 (2 Semesters)

Strategic Management
Supply Chain Management
Marketing Research
Elective 1 (select ONE) :
- Business to Business Marketing
- Consumer Behaviour
Elective 2 (select ONE) :
• Marketing Consultancy
• Product Management
Undergraduate Project
Global Cross-Cultural Management
Ethics in Business
Retail Management
Elective (select ONE) :
- Risk Management
- Organisational Development Management
Industrial Training

Entry Requirements

STPM – Minimum 2Cs, (at least a pass in English and Mathematics in SPM)
UEC – Minimum 5Bs (including Mathematics and English)
GCE A-LEVEL – Minimum 2Ds (at least a pass in Mathematics)
FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
DIPLOMA – Pass with minimum CGPA 2.0
OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Education Pathways

Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.

Career Opportunities

Marketing
Sales & Services
Customer Relationship
Retail
Advertising
Media Relations
Public Relations

Overview

This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

The Programme objectives are to:

Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
Equip students with communication, teamwork, leadership, entrepreneurial, social and marketing analytical skills.
Produce graduates who can work globally and engage in research and life-long learning.

The Programme objectives are to:

Content

Year 1 (2 Semesters)

Economics
Principles of Accounting
Business Mathematics
Business English
Business Statistics
Principles of Management
Financial Accounting 1
Principles of Finance
Principles of Marketing
Business Law

Year 2 (2 Semesters)

Entrepreneurship and Enterprise Management
Management Information System
Business Project Management
International Business
Marketing Management
Business Research Methods
Social Media Marketing
Customer Relationship Management
Marketing Communications
Service Management

Year 3 (2 Semesters)

Strategic Management
Supply Chain Management
Marketing Research
Elective 1 (select ONE) :
- Business to Business Marketing
- Consumer Behaviour
Elective 2 (select ONE) :
• Marketing Consultancy
• Product Management
Undergraduate Project
Global Cross-Cultural Management
Ethics in Business
Retail Management
Elective (select ONE) :
- Risk Management
- Organisational Development Management
Industrial Training

Entry Requirements

STPM – Minimum 2Cs, (at least a pass in English and Mathematics in SPM)
UEC – Minimum 5Bs (including Mathematics and English)
GCE A-LEVEL – Minimum 2Ds (at least a pass in Mathematics)
FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
DIPLOMA – Pass with minimum CGPA 2.0
OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Education Pathways

Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.

Career Opportunities

Marketing
Sales & Services
Customer Relationship
Retail
Advertising
Media Relations
Public Relations

Our Upcoming Events

Our Alumni Community

Students' Awards

Programmes