Overview
This programme equips students with knowledge and relevant skills to undertake a broad range of mass media and communication roles. It also provides a firm foundation for students to advance their studies in the mass communication discipline at degree level. Students will undergo internships with media and communication companies.
The programme objectives are to:
- Equip students with knowledge in communication, multimedia, photography, journalism, advertising, marketing and broadcasting.
- Equip students with the ability to provide innovative, creative, and ethical solutions in mass communication.
- Equip students with communication, teamwork, leadership, entrepreneurial, and social skills.
- Produce graduates with skills to undertake lifelong learning.