Behind the Brand: A Fashion Marketing Internship at L’Occitane Malaysia

Behind every campaign is a mix of ideas, people and careful coordination. During her internship at L’Occitane Malaysia Sdn Bhd, a Fashion Marketing student from the Faculty of Design and Built Environment experienced this process first-hand — from KOL management and pitching creators to reviewing content and supporting campaign and event coordination.

The experience offered her a closer look at how brands connect with their audiences, while giving her opportunities to translate what she has learned into real-world marketing practice and develop her confidence in a professional environment.