English 
DEVELOP YOUR BUSINESS-SAVVY MINDSET
DEVELOP YOUR BUSINESS-SAVVY MINDSET
Many Multinational Companies (MNCs) are attracted to set up businesses in Malaysia due to the ease of doing business. In fact, the World Bank Group placed Malaysia in 12th place out of the top 25 global performers in conducting business.
On the other hand, the Government also endeavours to bolster the contribution of local Small Medium Enterprises (SMEs) through the National Entrepreneurship Policy 2030.
With over 30 years of experience, First City University College’s Faculty of Business, Hospitality & Communication (FBHC) has a track record for preparing students to overcome challenges in this dynamic, ever changing business world.
Besides offering industry-relevant programmes, the Faculty is equipped with a team of dedicated and experienced lecturers who possess insights into the latest business trends.
Students holding a Foundation, UEC or an A-Level qualification are enrolled into Year 1 of FBHC’s Bachelor Degree programmes whereas students holding a relevant Diploma can progress to Year 2.
The BA (Hons) Marketing programme equips students with the relevant marketing knowledge and skills to thrive in today’s global business environment. They are exposed to crucial topics such as market research and analytics, digital marketing, marketing planning and customer relationship management.
Moreover, they get to enhance their communication, teamwork, entrepreneurial, social and marketing analytical skills, which are crucial in the business workplace. They are also given valuable opportunities to apply these skills during their internship, which further allows them to pursue careers in Marketing, Sales & Services, Customer Relationship, Retail, Advertising, Media Relations or even Public Relations.
Students of this programme may apply for membership with the Chartered Institute of Marketing (CIM) at a discounted rate. They are encouraged to use the online learning resources provided by CIM to better understand the business environment.
The BA (Hons) Business Management programme aims to equip students with knowledge and skills to manage the day-to-day activities of a business. For this purpose, students are taught a variety of topics such as globalisation and sustainability issues, workforce diversity management, supply chain management, human resource management, risk management and enterprise management.
Moreover, students learn how to provide innovative, creative, and ethical business solutions and strategies within the global business environment. They will be able to refine these skills during their internship and apply them in careers such as Business Consultancy, Retail, Service, Human Resource, Operations, Logistics & Supply Chain as well as Customer Relations.
Students of this programme may also become members of the Chartered Institute of Marketing (CIM) at a discounted fee, where they are encouraged to make use of the online learning resources provided on the website.
Students may use make use of the Library’s resources for their assignments or revision.
First City University College students may make use of well-maintained learning facilities such the Lecture Theatre.
The BSc (Hons) Accounting & Finance programme equips students with the relevant knowledge and skills pertaining to the financial sector. Students are exposed to knowledge concerning current Accounting & Finance policies, along with standards and practices for the local and global working environment.
Other than the theoretical aspects, the programme emphasises on developing students’ soft skills in the workplace. For that purpose, they are required to undergo a mandatory internship in order to further hone these skills. Career fields graduates of this degree can explore include Corporate Accounting, Public Sector Accounting, Audit, Taxation, Retail Banking, Investment Banking, Finance or even Wealth & Asset Management.
Graduates of this programme will benefit greatly when pursuing major professional qualifications. The Association of Chartered Certified Accountants (ACCA) grants First City UC Accounting & Finance graduates full exemption from 9 fundamental papers. Furthermore, after 5 continuous years of active membership, ACCA members may be granted the prestigious FCCA (Fellow Member of Association of Chartered Certified Accountants) status, strengthening their credentials.
Graduates sitting for the CIMA Professional Qualification Examination are granted exemption from 7 papers.
Indoor Basketball Court
First City UC Scholarships, Campus Facilities & Open Day/ Virtual Open Day
Prospective students should enrol quickly for the February 2022 intake to enjoy First City UC’s 20% Tuition Fee Waiver for the entire programme, ZERO Registration Fee and secure attractive financial assistance. First City UC also offers Merit Scholarship, UEC Scholarship, external scholarship awards and interest-free tuition fee instalment payment plan.
Moreover, students are more than encouraged to progress with their Postgraduate studies as they will be eligible for a 25% Alumni Incentive throughout their entire programme!
First City UC’s eco-friendly campus is equipped with state-of-the art learning and recreational facilities such the Library, IT Centre, Centre for Postgraduate Studies, Engineering Labs, Studios, Workshops, Outdoor Football Field and various Indoor Sports Facilities, along with On-campus Accommodation with Attached Bathrooms. Students may access an online 360-degree virtual tour of these facilities, via firstcity.edu.my/virtualtour.
Join us for our Open Day/ Virtual Open Day by either visiting First City UC’s website, firstcity.edu.my or contacting our hotline, 016-301 8166/ 016-302 8166.
